Quiet luxury is the hot topic of fashion lately. It’s all over social media. Let’s break it down, shall we?
When small-screen teens Ashley and Mary-Kate Olsen created Line In 2006, the world of luxury was more impenetrable than ever. But 17 years later, this brand without a logo rivals in terms of desirability with famous brands, with its sumptuous basics, worthy of desire. accessoriesand attention to detail. So what does quiet luxury mean? Understated and timeless elegance, the ability to make simple wardrobe basics look luxurious and unique, impeccable detail, quality and craftsmanship. How to define an appropriate sleeve? How does a fabric behave? This is the art of making investment clothes.
Where does this obsession with a kind of laid-back richness that transcends garish logos and seasonal silhouettes come from? Many of the defining attributes of understated luxury refer to the quality of materials, neutral color palette and overall emphasis on basic silhouettes, reflecting an understated approach to dress. But the determining factor of calm luxury What prompted such cultural fixation has to do with its resemblance to an aesthetic most often perpetrated by the ‘old money’ archetype.
The irony is that the general public can partake in this exclusive, unrelated echelon of status and dress as if they belong to a particular social class without spending the kind of money one might assume. Vibe is when you know you know.
But then, is it important?
One way to explain this cultural shift is to view it as a predictable response to the most recent crisis of logomania. But also, historically, the kind of people who wear mundane but very chic clothes — think Phoebe Philo herself — aren’t drawn to celebrity status and prefer to have low-key exposure instead. People who live and work off the cultural radar and consciously choose to stay there. In the age of oversharing on social media, there is a deep desire in the air for a kind of anonymity that we will probably never have again. And basically, that’s fashion and style, isn’t it? A language without words. Maybe there’s some comfort in your clothes that keep you vaguely anonymous. Especially in a world where Google certainly won’t.
Quiet luxury makes me long for the fancy and joy of dressing. But regardless, the underlying sentiment is that wealth comes in all shapes and sizes – some of the oldest money holders are also the oldest Versace Stans. The deepest type of luxury it’s freedom. And freedom gives you the ability to do whatever you want.
Scroll down to discover the selection by brands: Tove, Toteme, Khaite, Loro Piana and also (excellent price) COS.