Dubai continues to be the world’s most popular destination on TikTok, with videos using the hashtag #Dubai increasing by 72% on the social media platform this year.
This data comes from travel and luggage experts at Bouncewhich analyzed the number of views of popular travel destination hashtags to reveal the most popular destinations on TikTok in 2023.
With over 140 billion views, Dubai is by far the most popular destination on TikTok these days, followed by New York with 101.8 billion views. London, Paris and Istanbul complete the top five this year with views ranging from 55.4 billion to 72.8 billion.
Besides New York, the United States is represented by Miami (48.1 billion views), Los Angeles (36.1 billion views) and Chicago (32.3 billion views) in the top 10.
Internationally, Madrid and Bali rank in the top 10 with over 32 billion views on TikTok.
As for the most-watched countries, the United States comes out on top with 357.4 billion. Mexico, Argentina, the United Kingdom and Chile are also in the top five, followed by Colombia, Pakistan, Peru, Indonesia and France.
Click here to view Bounce’s comprehensive TikTok travel index for 2023.