Welsh whiskey maker, Penderyn Distilleryrecently announced the rebranding of several of its popular bottlings, with sustainability in mind.
“We are as aware as anyone when it comes to reducing material usage,” said Stephen Davies, CEO of Penderyn, in a prepared statement. “For starters, that means reducing the amount of glass we use in each bottle produced.”
Three bottles from Penderyn’s low glass Dragon range… the Myth, the Legend and the Celt… are now coming to market.
“The new range is a complete overhaul of some of our most beloved single malts and bottlings,” Davies added. “This means that each of our low-glass whiskeys still delivers the same texture and taste that our customers love…but they can feel less guilty about waste and emissions. »
He said their design experts spent a lot of time and effort to completely overhaul the packaging and labels. “It’s not just the bottles that are getting a makeover. »
Penderyn continues to reduce its overall carbon footprint, and new sustainability practices could reduce CO2 emissions by around 50 tonnes per year.
“We are reducing carbon and glass as much as possible,” Davies pointed out. “The two account for the majority of our emissions, and as more and more of our customers think carefully about reducing their own waste, we really wanted to take our own initiative.”
In addition to reducing the materials used, the CEO explained that he encouraged his colleagues to switch to electric vehicles through a wage sacrifice program. “We want to continue to produce, sell and talk about Welsh Whiskey across the UK, and beyond of course. But to get there, we have a responsibility to rethink how much carbon we put into the atmosphere. »