Formula 1 champion and entrepreneur Lewis Hamilton, alongside agave expert and Casa Lumbre co-founder and master distiller Iván Saldaña, have unveiled Almave, the first blue agave spirit distilled without alcohol.
Set to officially launch on October 26, the team announced two expressions: Almave Ámbar Distilled Non-Alcoholic Blue Agave Spirit, created for sipping, and Almave Blanco Distilled Non-Alcoholic Blue Agave Spirit, created for mixing.
“There is a huge appetite for quality alternatives for those times when people don’t want to drink alcohol but also don’t want to compromise on flavor. This is why it was important that our product contained agave to reflect the taste of conventional tequila. ” Hamilton said.
Using blue agave, Almave is made from the same raw materials in the same region of Mexico as tequila, only skipping the fermentation process where the liquid becomes alcohol.
“While Almave Alcohol-Free Distilled Blue Agave Spirit is not a tequila, we are proud of how we are leading the non-alcoholic beverage category by staying true to production and craftsmanship of making tequila, particularly the use of real agave and the distillation,” Saldaña says.
Starting today, the waitlist for Almave Alcohol-Free Distilled Blue Agave Spirit is available here and can be purchased starting October 26, before rolling out to retailers and bars nationwide in the US (and internationally in select regions) in 2024. Almave Ámbar will have an MSRP of $39.99 and Almave Blanco at $35.99.