The post office Klook celebrates its 9th anniversary with $9 million in gifts appeared first on TD (Travel Daily Media) Daily travel media.
With travel recovery in full swing since the pandemic, Klook, the Asian travel experiences and services platform, records its strongest performance yet as it celebrates its 9th anniversary. Despite the constraints of Asia’s first full year of travel recovery, with flight capacity still well below pre-pandemic levels, Klook saw an impressive three-fold increase compared to 2019. Business also reached $3 billion in annualized gross booking value, underscoring its market leadership as the leading experiences platform in Asia.
“2023 is proving to be a banner year for Travelsilience, where travel and resilience intersect. While we are in the early stages of Asia Pacific travel recovery with continued flight capacity constraints, we have achieved staggering growth. Travelers are demonstrating their resilience and our business has tripled, mainly driven by a remarkable increase in spending, which has increased by more than 30% on our platform. This growth is supported by the diversity of additional products and services we have introduced, ranging from train and car rentals to even more unique stays and experiences,” said Ethan Lin, CEO and co-founder of Klook. “We anticipate that by 2024, as flight capacity fully recovers and travel becomes more affordable, this will unlock even greater demand, strengthening our position as the region’s leading experience hub .”
Experiences as a coveted new currency, especially for millennials and Gen Z
In a recent study, surveying Asia Pacific travelers from 12 origins, experiences emerged as the new coveted currency for the next generation of travelers, with 85% of millennials and Gen Z ready to spend and invest in these unique experiences. As travelers prioritize experiences and seek to discover and share them on social media, Klook is doubling down on its social content marketing expertise with the launch of Klook Kreators, an industry-first influencer affiliate program focused on social networks.
Starting with its 9th anniversary celebrations in September, the company is redirecting almost its entire advertising budget from conventional media channels to digital content creators; in what would be the brand’s first online sales campaign powered by social and user-generated content (UGC).
“We are seeing a profound shift in how the next generation of travelers find vacation inspiration. This transformation is no longer a trend, it’s the new normal, especially among Gen Z travelers in Asia Pacific who rely heavily on social media. To meet this demand for authenticity and immersive experiences, we are significantly increasing our investments in digital content creators,” said Eric Gnock Fah, COO and co-founder of Klook. “Our goal isn’t just to focus on any content, it’s about diving deep into user-generated content that is mobile-friendly, snackable, authentic and highly shareable – all that that sparks wanderlust and enhances travel experiences. As authenticity now shapes the way we travel, our aspiration is to build the world’s largest social travel community, making it easier to explore and discover destinations and experiences.
Celebrating its 9th anniversary with the biggest travel festival ever and $9 million in giveaways
As Klook’s 9th anniversary coincides with the approaching year-end travel season, the company is proud to unveil its biggest travel festival yet. With over $9 million in deals and prizes up for grabs around the world, this festival presents a range of unbeatable deals not to be missed from September 8-22:
- Mega offers and discounts from 14 destinations around the world. Great deals include Buy-1-Get-1-Free tickets to Everland Korea, Universal Studios Japan, among many others that travelers love.
- New Joy Saver vouchers save up to 80% off that can be purchased and used later on all activities, transportation or hotel reservations when your travel dates are confirmed. If your travel plans change, don’t worry: just opt for a full refund.
- The big travel quiz – Klook’s travel quiz pitting passionate explorers from around the world against each other. Putting their knowledge and wanderlust to the test, players are guaranteed to win prizes provided they play for at least 3 days, with the top 9 winners winning all-expense-paid trips, including flights, the hotel and experiences to anywhere. in Asia.
The post office Klook celebrates its 9th anniversary with $9 million in gifts appeared first on Daily travel media.