In the United States, applications for the USBG Presents World Class Sponsored by DIAGEO 2024 program are open!
“As the World Class program continues to evolve year after year, we are extremely excited to welcome new competitors and competitors to the World Class community,” says Cassandra Ericson, Onsite Channel Marketing Manager at DIAGEO America North. “We are proud of the growth and success of these highly talented hospitality professionals as they embark on this unique journey and hope that the Diageo Bar Academy’s online resources and mentorship on offer will encourage bartenders of all levels and from all backgrounds to join us in 2024.”
Each year, the acclaimed program attracts applications from diverse and talented bartenders from across the country who will compete in a series of challenges inspired by the latest industry trends.
Bartenders of all levels are encouraged to apply: showcase a unique cocktail creation and submit by October 16, 2023 at 11:59 p.m. PST for the chance to become one of the top 100 world-class bartenders!
For more information about World Class and to keep up to date with the latest drinks, trends and education, visit worldclass.usbg.org and follow @WorldClass and @WorldclassUS on Instagram.
ABOUT WORLD CLASS
World Class’s mission is to inspire people to drink better and create unforgettable experiences. Whether at home or in a bar, World Class encourages consumers to think and care about what, where and how they drink, and, in doing so, discover the best in cocktail culture.
World Class has supported, trained and inspired more than 400,000 bartenders around the world over the past thirteen years, while pairing them with the world’s best spirits: the DIAGEO Reserve collection.
World Class is the global beverage industry’s authority on the latest drinks, trends, cocktail recipes and industry insights.
