The collaboration includes the exclusive import for the Dutch market of the Franklin & Sons range of tonic waters, sodas and soft drinks.
Luuk Olde Monnikhof, Commercial Director and Co-owner of DMD, said: “Over the past few years, our company has taken significant steps to improve our portfolio. To fully optimize the synergy between our spirits brands and an ever-changing market, we were aware that a premium blender brand with a strong heritage was still missing from our portfolio.
Despite success and growth in neighboring markets such as Belgium and Germany, “finding the right exclusive partner in the Netherlands had eluded us until now,” said Dale Perry, senior international market director at Global Brands.
