The post office Emirates ushers in excitement for Rugby World Cup 2023 with renowned referee Jaco Peyper appeared first on TD (Travel Daily Media) Daily Travel Media.
Emirates, Official Global Partner of Rugby World Cup 2023 (RWC 2023), kicked off the coveted tournament with a fun video featuring renowned South African referee Jaco Peyper. The campaign includes a fun video in which Jaco Peyper brings the airline’s iconic A380, in bespoke RWC 2023 livery, onto the tarmac, ready for takeoff. Jaco sprints in front of the plane and whistles to signal the pushback. The Emirates A380 is then authorized to take off, heading to Paris for the kick-off of the 2023 Rugby World Cup.
Click on here to watch the video, which will be broadcast on the airline’s social networks starting today. The light-hearted video follows the success of the award-winning film ‘Whistle watch, a World Rugby content series presented by former international referee Nigel Owens and sponsored by Emirates. Throughout the tournament, rugby fans will be able to enjoy special episodes filmed throughout France.
The Emirates and the Rugby World Cup
As a global partner of Rugby World Cup 2023, Emirates enjoys a significant brand presence throughout the tournament, including the Television Match Official brand, as well as hospitality and ticketing rights.
The airline will also roll out a fan activation zone in Paris, Lyon and Marseille this year with exciting “fly better” initiatives. Emirates Cabin Crew will capture special moments for rugby fans with an instant camera, printed in a limited edition RWC 2023 photo frame. In the airline’s world-class hospitality chalet, guests can expect exclusive tasting sessions of luxury champagne brand Dom Pérignon and cognac, in partnership with LVMH.
The Rugby World Cup is one of the largest and most popular events in the world, taking place every four years. This year, the tournament will take place from September 8 to October 28 in nine cities in France. Jaco Peyper will kick off the opening match of the Rugby World Cup 2023 between hosts France and New Zealand at the Stade de France (Saint-Denis) on September 8.
Emirates’ partnership with World Rugby dates back to 2007, when the airline first sponsored the 2007 Rugby World Cup in France as a tournament sponsor. The airline then became a global partner of the 2011 Rugby World Cup in New Zealand; the first global partner to sign an agreement for England 2015 and Japan 2019 in Japan; and currently global partner of the Rugby World Cup France 2023; and Rugby World Cup Australia 2027.
Emirates also sponsors Emirates Match Officials, with the world’s best referees taking to the field in their Emirates Fly Better kit when officiating rugby tests – a partnership which began in 2013.
Earlier this year, the airline played a pivotal role in flying the Webb Ellis Cup from South Africa to Paris, via Dubai, on board its iconic A380 in RWC 2023 livery, with the South African rugby legend African, Tendai Mtawarira, who was part of the Webb Ellis Cup winning team. Rugby World Cup 2019.
Fervent supporter of rugby
Emirates continues to be a strong supporter of rugby around the world. The airline has been title sponsor of the Emirates Airline Dubai Rugby Sevens for over 30 years; a proud sponsor of the Cape Town Sevens; partner of the South African Emirates Lions and their home venue, Emirates Airline Park; sponsor of Dubai Hurricanes Rugby Football Club; and official airline of the United Arab Emirates Rugby Federation (UAERF) since 2011.
Serving France with 35 weekly flights
Emirates easily connects rugby fans to RWC 2023 with its 35 weekly flights to/from France, including three daily A380 flights to Paris; daily flights to Lyon; and daily A380 flights to Nice. The airline’s extensive network of 140 destinations offers French customers access to a wide range of connections to Asia, the Indian Ocean, the Middle East, Africa and Australasia.
Passengers on board will experience branded menus, coasters, cake decorations and headrests emblazoned with the RWC 2023 logo. Rugby fans won’t miss a moment of action on board as matches will be broadcast live on Sport 24 and Sport 24Extra on selected flights – available on the airline’s award-winning on-ice entertainment system – and in dedicated lounges at Emirates airports around the world.
Guests will also enjoy gourmet meals and a premium beverage selection, including 37 different varieties of French wines and champagnes, as well as a tantalizing spirits menu on board.
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