This global partnership is the result of a mutual desire for premium alcohol-free services, marking Guetta’s first venture into the alcohol-free spirits market.
Carl Hartmann, co-founder of Lyre, said: “With David’s following around the world and performing at top nightclubs and festivals, I look forward to working together to introduce Lyre’s to menus at venues around the world. .
“This will allow people to have better options for themselves when watching their favorite artists perform and still have the opportunity to feel included,” Hartmann added.
The brand launched in the Middle East in 2022 and is now available in over 40 markets worldwide. Lyre’s non-alcoholic spirits range includes liquids such as gin, tequila and ready-to-drink cocktails.
About the partnership, Guetta added: “We are about to change the party scene together. Now everyone can enjoy tasty non-alcoholic drinks, wherever you are. It’s all about inclusiveness and freedom of choice.
“There’s always that ‘well done’ moment at events. Many people think that clapping with water is bad luck, but Lyre’s is an alcohol-free alternative that allows me to enjoy the moment with a quality drink, without consuming alcohol,” Guetta continued.
To celebrate this partnership, Lyre’s is offering every customer a free bottle of Lyre’s Classico Grande Sparkling (750ml) when they purchase a 700ml spirit via the Lyre’s online store between November 20 and 27, 2023.